about / contact

As a child I was fascinated by my father’s old cameras and darkroom equipment that gathered dust in a basement closet. They were mechanical puzzles and I was driven to secretly take them apart to see how they worked.  I still remember the panic and fear when a lens’ aperture blades came apart in my hands, and the relief when I managed to reassemble them.

I’m shooting Fuji digital now, my old Fuji film camera is retired.

And I was intrigued by the pictures my father had developed and printed.  His abandoned hobby seemed like magic. Perhaps my interest in photography has a genetic underpinning…

It’s cliché to say photographs freeze moments in time, but less obviously, they freeze subjects in space as well. A photograph flattens our four-dimensional world into a flat two-dimensional shortcut. In this compression lies the art.

I try to find interesting light in ordinary places where it escapes attention. My interests are eclectic and changing – from landscapes to urban, to people and portraiture. I like buildings.

Lightroom /post processing

In the Film Age, one worked with tonality by adjusting the negative’s exposure and development time, then used dodging and burning to, in the words of famed photographer Ansel Adams, “take care of mistakes God made in establishing tonal relationships.”

Today’s digital post-processing techniques parallel those of film and require similar skill and patience, but much of the arduous calculation and preplanning has been eliminated.

Much of my work takes place after I’ve clicked the shutter. There are limits to post-processing magic; the image must be fundamentally sound to begin with.

I work to achieve good tonality and color using global adjustments as much as possible, because local adjustments make it easier to lose the overall dynamics of the image.

I’m proud to be an Adobe Community Professional, part of a team that Adobe calls “creative experts around the world… extremely knowledgeable about one or more of our applications.” I train people in Lightroom and Photoshop and have technical expertise in several web design applications.

Selfie with psychedelic bus reflected in an ice cream truck mirror.

I am for hire.

I am available to take creative, artistic photographs of you,  your family, friends, pets, home, business, posessions, or anything else in the world. Senior portraits a specialty. Reasonable rates.

Additionally you may purchase any image you see on my site.  I print images using acid-free materials; under reasonable conditions they will retain color and tone for 20 years or more.

Contact me: info@joelfriedmanphotography.com

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